SEOUL, South Korea - The dominance of Facebook-owned messaging service, WhatsApp, which is currently the world's most popular chat app is set to be challenged.
In a recently unveiled collaboration, Samsung has said that it is working with search engine giant Google, to develop an advanced messaging service.
The messaging service being developed by the two technology giants is set to take on the likes of WhatsApp - which boasts of over 1.5 billion global users and WeChat - which boasts of over 1 billion users.
In a post on the Samsung Mobile Press website, Patrick Chomet, Executive Vice President at Samsung's Mobile Communications Business, explained, "By furthering our robust partnership with Google, we will bring a richer messaging experience to our customers, letting them seamlessly chat with their friends and family across messaging platforms."
The South Korean phone maker further said that it is working with Google to offer improved messaging experiences along with a range of additional features.
The features are set to include options within the messaging app, that would allow users to engage in group chats and video calls and transfer large files without the need for additional apps.
Samsung has further stated that the collaboration will result in seamless functioning of Android Messages and Samsung Messages.
Further, it is aimed at boosting coverage of Rich Communication Services (RCS), which experts have pointed out is an upgrade to the SMS messaging system.
Samsung has earlier confirmed that starting with its Galaxy S8 and Galaxy S8+ smartphone versions, it will introduce RCS features to existing mobile phones.
Further, the Seoul-based tech firm has stated that its new Galaxy smartphones will natively support RCS messaging, starting with those on a set of carriers that have or will soon launch RCS.
In an interview last week, Anil Sabharwal, Vice President for Communications Products and Photos at Google confirmed the joint project and said, "This collaboration will help further the industry's momentum toward advanced messaging and global RCS coverage. Our partnership will further advance our shared vision of a substantially improved messaging experience on Android for users, brands and the broader Android ecosystem."