Fri, 25 Sep 2020

India launches One App for Customers, Enthusiasts and Fans In the wake of digitalisation, India has announced the launch of its new 'my Connect' App

This new app is an updated version of the existing ‘my Connect' app. Compared to the previous version, this one is claiming to be the next big step towards 's digital journey here, it's curated to reach potential buyers and fans too.

Given its ordinary performance as far as sales in the previous month is concerned, the company is connecting with prospective consumers with its latest tech update. Updated my Connect App comes with several additional functions. This includes exclusive offers from Concierge, payment options to enable in-app merchandise purchase, a login for Club India members, offers on car-life products and online help and support - all of this within a secure framework and in compliance with data protection.

App updates and enhancement

Features on the app are offered as standard for all owners. Seeing recent norms of social distancing, has come up with features that let one and all engage in virtual experiences, such as Augmented Reality, and request test drives, product brochures, and service cost calculators to name a few.

India - One App for All

With focus on customer-centric features, 'my Connect' App builds on aspects such as safety and security, driver behaviour info, Concierge facility, geo-location and service bookings that were offered earlier. Through Club India, the company aims to provide exclusive benefits including access to private events, a community newsfeed, video and photo gallery and an update on news modules.

The app eases out online payments to dealerships, online booking experience, and access to after-sales. The updated Concierge serves as a platform for partner offers and co-branded promotions. In addition, one could also choose from various customised service orders as required.

Balbir Singh Dhillon, Head of India, said, "At India, we have endeavoured to make our existing suite of digital tech more user-friendly and all-encompassing in functionality. Our 'my Connect' App first introduced in 2019 was very well received by customers and it gives me great joy to say that the latest development will help us serve our tech-savvy customer even better."

Digitalisation at India

Reiterating significance of digitalisation, intends to invest heavily in this area in the future as well. Having been at the forefront of automotive technology, India introduced telematics-connect not only for new cars, but also for its existing customers. In addition, it uses Augmented Reality and Virtual Reality at dealerships to give visitors an immersive experience into what the brand has to offer.

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